YouTube link cards are a great new video marketing tool for driving traffic to your website. Cards allow you to add interactive banners, which appear at the top of your videos. These tempt viewers to visit relevant content being shown in the video clip being watched. A teaser message subtly appears in the top right of the screen as the video plays.
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You don’t have to clutter up your beautifully designed exhibition stand with expensively printed leaflets. Our latest project was to design a touch screen exhibition display that allowed the public to view a wide range of company literature as PDF’s on HP Touch Smart computers.
Once viewed the users could choose to have these instantly emailed to themselves — as the computers were linked to the local Wi-fi network. This was a great way to reach out to potential new customers in a quick and efficient professional manner, plus it created a great resource for future marketing activity.
Filming in the wettest winter on record certainly requires a flexible approach to shooting schedules. We finally ended-up videoing the four projects, for Summerfield Charitable Trust, around Gloucestershire on the shortest day of the year; it was almost dark when the last interview was in the can!
The video is now being used to promote The Summerfield Charitable Trust, which was established by Ronald Summerfield, a Cheltenham antique dealer, who shortly before his death in 1989, set up the trust to develop community and environmental projects from around Gloucestershire. Working alongside Bella Janson, who produced the video, we filmed four projects, these being: The Wilson, Cheltenham Art Gallery and Museum, Dudbridge Locks Hydro Scheme, Gloucester City Farm and the Gamelan workshop, Pittville Pump Room. Please take a look at the great work the Trust is doing around Gloucestershire.