Looking for something? How often do you say “I’ll Google it”? The reality is that Google has nearly a 90% share of UK search traffic, meaning that if you’re not on the first page of Google search results you may as well not exist! Continue reading “Digital Marketing Strategies — Please or Pay Google?”
YouTube link cards are a great new video marketing tool for driving traffic to your website. Cards allow you to add interactive banners, which appear at the top of your videos. These tempt viewers to visit relevant content being shown in the video clip being watched. A teaser message subtly appears in the top right of the screen as the video plays.
Google has decided to remove the side panel ads on its desktop search results. To Google users this may not seem a ‘big deal’ and could even be viewed as a positive step with less ads cluttering up their screens. However, this could have a detrimental effect to smaller business’s and brands with fewer resources, as it could have a major impact on online marketing and advertising budgets. Continue reading “Will Google’s decision to remove side panel ads drive-up SME’s online advertising spend?”