Looking for something? How often do you say “I’ll Google it”? The reality is that Google has nearly a 90% share of UK search traffic, meaning that if you’re not on the first page of Google search results you may as well not exist! Continue reading “Digital Marketing Strategies – Please or Pay Google?”
YouTube link cards are a great new video marketing tool for driving traffic to your website. Cards allow you to add interactive banners, which appear at the top of your videos. These tempt viewers to visit relevant content being shown in the video clip being watched. A teaser message subtly appears in the top right of the screen as the video plays.
Let’s start with a few definitions; Outbound Marketing is reaching out to your customers by traditional means, before search engines came along, it could include television commercials, radio ads, print adverts (press ads, flyers, brochures, catalogues, advertorials, etc.), trade shows, cold calls, even billboards and posters, and direct mail/email campaigns. It’s all about targeting your product/services/message to your potential customers or clients.
Inbound Marketing is all about what we do now, and that is “We Google it” or search on social media. This is Inbound Marketing; it’s about getting people to your website or social pages by generating content (blogs, articles, online newsletters, videos etc.) getting found on the Internet – or by paying for Ads on Google or Bing, these are Pay-Per-Click ads. Continue reading “Inbound or Outbound Marketing – what’s the difference? Which is the most cost effective?”